European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

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Know how for members:

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Member Password

Iceland

Find out more information about our members, click on the logo

INNNES LTD.
O Johnson and Kaaber

 

Area 103,000 sq. km
Capital city Reykjavik
National currency Krona
Population (2007) 0.3 million
Population density 2.72 people/km

 

Retail market comments
For over a decade Iceland has worked to position Iceland own brand as the leader in responding to customer concerns over animal welfare, genetically modified ingredients and food additives. Key developments have included: * Iceland banned the use of mechanically recovered meat in all own brand products in 1990
* It became the first food retailer to remove genetically modified ingredients from all own brand products in 1998
* All artificial sweeteners, colours and flavours were banned from Iceland's own brand products in July 2000
* All Iceland products are free of hydrogenated fats
* Iceland continually works with suppliers to formulate own brand products in line with these policies.
* Suppliers should recognise the exacting standards that Iceland demands when sourcing own brand lines.

European Sales & Marketing Association
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