European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

Find proven distribution partners



Know how for members:

Organisation

  • Board
  • Constitution
  • Tasks
  • News & views
  • Reports
  • Convention

Business opportunities

  • Offers
  • Member inquiries

Market Info

Opinion

  • Presentations
  • Strategic input
  • Workshops & seminars

Member Password

Romania

Find out more information about our members, click on the logo

Cash and Candy s.r.l.
Elgeka Ferfelis Romania
MARESI Foodbroker SRL Rumänien
Procer Company SA
Safilar srl

 

Area 238,391 sq. km
Capital city Bucharest
National currency New Leu
Population (2007) 21.4 million
Population density 96.96 people/km

 

Retail market comments
'Despite the increasing presence of foreign retailers, the Romanian grocery market remains highly fragmented with a large proportion of stores accounted for by small family owned enterprises or private chains. '

'Open markets are a key feature. Romania is a very agricultural country and many Romanian supplement their income with privately produced goods.'

'Traditional trade remains popular with rural and older customers. According to ACNielsen data, 15% of customers still shopped in traditional stores for basic groceries, soft drinks, snacks and sweets in 2006. Moreover, 40% buy dairy products in traditional stores and open markets.'

'However, the development of modern trade has accelerated over the last 2 years. EU accession has heralded an investment boom in the sector and over time, this will lead to a sharp reduction in small shops and street vendors.'

European Sales & Marketing Association
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