European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

Find proven distribution partners



Know how for members:

Organisation

  • Board
  • Constitution
  • Tasks
  • News & views
  • Reports
  • Convention

Business opportunities

  • Offers
  • Member inquiries

Market Info

Opinion

  • Presentations
  • Strategic input
  • Workshops & seminars

Member Password

Spain and Territories

Find out more information about our members, click on the logo

Alimentación Varma
PRIMAR IBERICA, S.A.

 

Area 505,988 sq. km
Capital city Madrid
National currency Euro
Population (2007) 44.2 million
Population density 78.43 people/km

 

Retail market comments
'Hard and soft discount stores have been the dominant store format in Spain for the past five years. Carrefour is the key discount store operator, followed by Lidl and Aldi.'

'German retailer Tengelmann also played a key role in the discount sector over the period. However the group exited the market in July 2007, divesting its stores to Dia, a division of Carrefour.'

'Supermarkets are also a strong format, numbers of which have been growing steadily.'

'Growth of hypermarkets has been slow, probably due to restrictions on large store openings.'

European Sales & Marketing Association
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