European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

Find proven distribution partners



Know how for members:

Organisation

  • Board
  • Constitution
  • Tasks
  • News & views
  • Reports
  • Convention

Business opportunities

  • Offers
  • Member inquiries

Market Info

Opinion

  • Presentations
  • Strategic input
  • Workshops & seminars

Member Password

Croatia

Find out more information about our members, click on the logo

Nikas d.o.o. Opatija

 

Area 56,594 sq. km
Capital city Zagreb
National currency Kuna
Population (2005) 4.4 million
Population density 82.91 people/km

 

Retail market comments

'Croatia’s grocery market is still relatively fragmented with a large proportion of small, independent stores.'

'Supermarkets and local convenience stores are the main formats. Cash & carry outlets have reached a period of stagnation following several years of growth.'

'Consolidation is taking place as leading retailers seek to expand their portfolios through acquisitions. International retailers are also stepping up their expansion in the region.'

'Strict government policy, such as the law forbidding Sunday trading for larger retailers, is discouraging for some foreign business.'

'The Sunday trading ban was introduced in 2004 but was quickly overruled following pressure from the retail chains.'

European Sales & Marketing Association
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