European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

Find proven distribution partners



Know how for members:

Organisation

  • Board
  • Constitution
  • Tasks
  • News & views
  • Reports
  • Convention

Business opportunities

  • Offers
  • Member inquiries

Market Info

Opinion

  • Presentations
  • Strategic input
  • Workshops & seminars

Member Password

Lithuania

Find out more information about our members, click on the logo

Vilandra Ltd

 

Area 65,300 sq. km
Capital city Vilnius
National currency Lithuanian Litas
Population (2007) 3.4 million
Population density 54.98 people/km

 

Retail market comments
'The growth in discount retailing in recent years has been driven by the market entry of Rimi Baltic and its Supernetto chain of soft discount stores. Iki has also used the Leader Price discount chain to drive growth on a national scale.'

'The growth in the hypermarket sector has been impacted by the roll-out of Maxima LT’s and Rimi Baltic’s larger store formats. Rimi Baltic in particular used its compact hypermarket format to achieve growth in the early stages of market entry.'

European Sales & Marketing Association
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