European Sales and Marketing Association
European Sales and Marketing Association

ESMA - EUROPE’S LEADING DISTRIBUTOR ORGANISATION FOR CONSUMER GOODS

Phone: +43 1 890 37 60
Fax: +43 1 961 92 03
e-mail: info@esma.org

The community of Sales & Marketing companies:


To promote their members services and role in the value chain

To share knowledge and ideas and be the voice of the industry

To cooperate with FMCG manufacturers

The organisation

The profiles of all our distributor members throughout over 30 countries in Europe

Find proven distribution partners



Know how for members:

Organisation

  • Board
  • Constitution
  • Tasks
  • News & views
  • Reports
  • Convention

Business opportunities

  • Offers
  • Member inquiries

Market Info

Opinion

  • Presentations
  • Strategic input
  • Workshops & seminars

Member Password

Germany

Find out more information about our members, click on the logo

DMV Diedrichs Markenvertrieb GmbH & Co KG
Genuport Trade AG
Importhaus Wilms/Impuls GmbH and Co KG
Raoul Rousso GmbH
Valora Trade Germany GmbH

 

Area 357,027 sq. km
Capital city Berlin
National currency Euro
Population (2005) 82.5 million
Population density 234.86 people/km

 

Retail market comments
'Domestic operators dominate the market and there is a strong tradition for independent supermarkets and co-operatives.'

'Over the last 5 years, the total number of outlets in Germany has declined by 13%. The decline in small traditional grocers (less than 400 sqm) has been offset by a strong increase in discounters (+8%) and Germany now counts 14,100 discount outlets.'

'Discounters have established a strong presence in Germany and hold a 41.9% market share (according to EHI). Low prices are a key driver of the German market.'

'The cash & carry and drugstore sectors are highly developed in Germany with key players such as Metro, Fegro-Selgros and Edeka for the cash and carry sector and Dm, Schlecker and Rossman for the drugstore sector.'

European Sales & Marketing Association
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